General Equine Sponsorship Deck

Brand Partnership Opportunities

Connect, compete and collaborate. At Hartpury Equine, we’re proud to be at the heart of the global equestrian community. Recognised internationally for delivering world-class events, state-of-the-art facilities, and ground-breaking equine research, Hartpury offers an unrivalled platform for brands looking to connect with equestrian enthusiasts, fellow business leaders, industry professionals, and future leaders.

Align your brand with some of the most prestigious events in the equestrian calendar. Our summer international events and year-long programme of national competitions attract elite and grassroots riders, passionate spectators and media attention from around the world - not forgetting our vibrant equine student and staff community. Each event offers unique sponsorship and partnership opportunities, so please talk to our team to explore the range of options available to suit your brand requirements and budget. Phillip

Phillip Cheetham Equine Director, Hartpury University and College

Hartpury University and College. The ultimate business partner.

Over £10million has been invested in the world-class Sports Academy . Students excel both in the classroom and in the sporting arena, with Hartpury Sports Academies winning 19 titles and championships in the current academic year across a plethora of sports. More than 250 professional athletes have progressed through the Hartpury Dual Career Pathway and the institution has a strong reputation for producing men’s and women’s rugby players that excel on the world stage.

Hartpury University and Hartpury College are home to 4,700 students studying A levels, college diplomas, undergraduate and postgraduate degrees in subjects including animal, agriculture, business management, equine, sport, veterinary nursing, and uniformed protective services. Hartpury is also one of the region’s largest employers with more than 600 staff. Around 800 equine students use the facilities at Hartpury Equine and more than 60,000 visitors pass through the centre each year. Hartpury College retains Ofsted Outstanding and Hartpury University was awarded triple Gold in the Teaching Excellence Framework (TEF 2023).

The 360-hectare rural campus is home to 11 businesses including canine hydrotherapy, equine therapy and a commercial farm. The Digital Innovation Farm is home to an Agri-Tech Centre - a hub for agri-technology research , and a Tech Box Park - a hub for innovative businesses and start-ups. Hartpury has strong relationships with local, regional, national, and international businesses in areas such as research, knowledge exchange, and commercial sponsorship.

Growing together at the heart of the equestrian community. Hartpury Equine is the largest equine establishment within an educational institution in the world.

More than 200 shows and events throughout the year.

230 permanent stables along with an Equine Therapy Centre and Rider Performance Centre. 7 arenas and round-pen, complete with Andrews Bowen surfaces.

More than 800 equine students - the industry professionals of the future!

Horse and human wellbeing and welfare are at the heart of Hartpury Equine, having developed a Horse Welfare Charter and set of horse principles. Through research, education and welfare-led competition, Hartpury aims to ensure public trust shapes the standards of performance and participation, protecting social licence for generations to come.

A year-round equestrian community with endless brand potential.

We’ll work with you to create strategic marketing goals and align your brand with Hartpury, and find the very best way to get the most out of your commercial partnership with us. Here are just some of the potential advantages:

Brand exposure Enhance your image by aligning your brand with dynamic Olympic and national sports with an aspirational equine audience. Sales opportunities Launch products, promote services and create experiences with premium retail activity at an event with engaged visitors, competitors and students in attendance. Community and social responsibility Harness the opportunities afforded by Hartpury’s breadth and depth to raise your CSR profile and make a positive impact.

Return on investment Work with us to develop a bespoke, comprehensive partnership agreement with mutual benefits for your brand, your stakeholders and your customers. Customer engagement Establish relationships with inclusion in press releases and social media communications during the competition. Industry collaboration Engage with Hartpury students and staff to take advantage of research and development opportunities within world class facilities.

Employee involvement Reward, motivate and engage your team, whilst sharing in the exhilaration and excitement of equestrian sport, taking advantage of VIP hospitality opportunities.

Brand impact Present your vision, underline your

organisational values and tell your brand story while supporting the next generation of sporting talent. A family day out The events provide the perfect day out for all the family, in the heart of the beautiful Gloucestershire countryside.

Elegance meets excellence, at the NAF Five Star Hartpury Festival of Dressage.

Attracting elite riders, Olympians, and rising stars from around the globe, this multi-day dressage festival is a true celebration of precision, harmony, and performance.

Set against the backdrop of Hartpury’s outstanding equestrian centre, the Festival offers an unforgettable experience for competitors, spectators, and sponsors alike. With a packed schedule of classes ranging from young horse classes to a musical CDI3* Grand Prix, the event provides unrivalled exposure to a discerning, passionate audience.

Key Features:

• Top-tier international competition, including an FEI CDI1* and CDI3*, and Para Dressage classes (CPEDI3*), as well as national Premier League action • Highly engaged, affluent audience, both in-person and through global live-streaming platform Horse & Country TV • Premium hospitality options and VIP experiences throughout the Festival • Strong media presence with coverage from leading equestrian publications and social media outlets including Horse & Hound

Why Sponsor the NAF Five Star Hartpury Festival of Dressage?

Becoming a partner of the Festival of Dressage offers: • Association with the highest level of equestrian sport, excellence, and professionalism • Access to an influential network of riders, trainers, owners, and enthusiasts • Opportunities for premium branding, hospitality hosting, and tailored activations • Extended brand reach through live-streamed coverage, online engagement, and press exposure

£250 -1 x car pass -Logo and link on website -Commentary notes

£600 -Premier League supporting sponsor -Branding board space* -2 x car passes -Social media mention -Logo and link on website -Commentary notes

£800 -CPEDI named sponsor -Branding board space* -2 x car passes -Branded rosettes and opportunity to present -Half-page programme ad -Social media mention -Logo and link on website -Commentary notes

£1,000 -CDI named sponsor -2 x gala evening tickets -6m x 3m tradestand space** -Branding board space* -4 x car passes -4 x hospitality lunches -Branded rosettes and opportunity to present -A5 colour programme ad -Social media promotion -Logo and link on website -Commentary notes

BUILD YOUR-OWN Why not talk to our team and build your own bespoke partnership package, specifically geared around your goals and budget? This model allows you to maximise your visibility in the places that matter the most to you, and connect with the equestrian community in a way that benefits your brand.

Contact us via the details at the end of this brochure.

*Note that branding boards must be provided by the sponsor. Sizing requirements and limitations apply. **Shedding available at additional cost. VAT will be added to all prices shown.

NAF FIVE STAR HARTPURY FESTIVAL OF DRESSAGE SPONSORSHIP OPPORTUNITIES

Precision meets power, at the Hartpury Showjumping Spectacular.

Our biggest showjumping show of the summer attracts top riders and horses from across the UK and beyond, delivering fast-paced, edge-of-your-seat competition over challenging courses designed to test agility, skill, and partnership. With classes ranging from grassroots to an Area Trial, the Spectacular offers something for everyone — from up-and-coming talent to seasoned professionals. Each day provides a prime platform for partners, with in-person attendees and viewers of the live stream offering an engaged audience. • Multiple days of action-packed competition featuring national-level classes and showcase events • High footfall of competitors and supporters on-site creating strong brand visibility opportunities • Live streaming via Clip My Horse and media coverage that will expand your reach beyond the arenas • Opportunities for product showcases, branded prizes, branding boards and overall class sponsorship Key Features:

Why Sponsor the Showjumping Spectacular?

Aligning your brand with the Hartpury Showjumping Spectacular means: • Connecting directly with influential riders, owners, and equestrian consumers • Positioning your brand alongside excellence, athleticism, and performance • Engaging with a loyal and affluent demographic across multiple platforms, including digital, social media, and wider PR.

BUILD YOUR-OWN Why not talk to our team and build your own bespoke partnership package, specifically geared around your goals and budget? We’re also looking for a partner to help us take the Showjumping Spectacular to the next level, with international aspirations !

£250-£1499

£1,500 -Area Trial named class sponsor -3m x 3m tradestand space** -Branding board space* -4 x forward car parking passes -Branded rosettes and opportunity to present -Social media promotion -Logo and link on website -Commentary notes

FROM £3,000

Packages may include the following:

- Title sponsor of 1 x named class per day -6m x 3m tradestand space** -Branding board space* -6 x forward car parking passes -Branded rosettes and opportunity to present -Social media promotion -Logo and link on website -Commentary notes

-Named class sponsor -Branding board space* -2 x forward car parking passes -Branded rosettes and opportunity to present -Social media promotion -Logo and link on website -Commentary notes

Contact us via the details at the end of this brochure.

*Note that branding boards must be provided by the sponsor. Sizing requirements and limitations apply. **Shedding available at additional cost. VAT will be added to all prices shown.

NAF FIVE STAR HARTPURY SHOWJUMPING SPECTACULAR SPONSORSHIP OPPORTUNITIES

Where challenge meets champions. NAF Five Star International Hartpury Horse Trials inc. British National Championships

Within the breathtaking Gloucestershire countryside, this prestigious event combines elite competition with a vibrant festival atmosphere, drawing thousands of spectators, industry professionals, and media representatives. The CCI4*-S and British Open Championship provide key preparation for riders targeting autumn international championships and offer an exceptional showcase of equestrian skill, courage, and precision. Key Features: • CCI4*S, CCI3*L, CCI2*L, British Eventing National Championships, and Burghley Young Event Horse qualifiers featuring Olympians, world champions, and rising stars • Spectacular cross-country course designed by internationally renowned course designer Eric Winter • Large, engaged crowd of spectators, owners, riders, and enthusiasts - boosted by the relocation of the National Championships from Gatcombe to Hartpury • Extensive live-streaming via Horse & Country TV and media coverage that reaches both national and international audiences. Each cross country round is also captured by media partner An Eventful Life • Trade stands, hospitality areas, and family-friendly entertainment, creating a festival environment Why Sponsor the Hartpury Horse Trials? By partnering with the NAF Five Star International Hartpury Horse Trials, your brand will benefit from: • High-profile visibility alongside an event synonymous with quality, athleticism, and prestige • Access to an affluent, loyal equestrian audience both on-site and digitally • Opportunities for impactful brand activations, product placements, and VIP experiences • Association with a key event on the international eventing circuit, trusted by elite riders and teams, as well as association with a leading equine educational establishment.

BUILD YOUR-OWN Why not talk to our team and build your own bespoke partnership package, specifically geared around your goals and budget? This model allows you to maximise your visibility in the places that matter the most to you, and connect with the equestrian community in a way that benefits your brand.

FROM £1,000 -Named cross country fence (price may vary depending on prominence of cross country fence) -6m x 3m tradestand space** -Branding board space* 2 x car passes -2 x hospitality lunches -A5 colour programme ad -Social media mention -Logo and link on website -Commentary notes

£250 -1 x car pass -Logo and link on website -Commentary notes

FROM £600 -Named cross country fence (price may vary depending on prominence of cross country fence) -Branding board* -1 x car pass -Social media mention -Logo and link on website -Commentary notes

FROM £800 -Named cross country fence (price may vary depending on prominence of cross country fence) -Branding board space* -2 x car passes -Half-page colour programme ad -Social media mention -Logo and link on website -Commentary notes

Contact us via the details at the end of this brochure.

*Note that branding boards must be provided by the sponsor. Sizing requirements and limitations apply. **Shedding available at additional cost. VAT will be added to all prices shown.

NAF FIVE STAR HARTPURY INTERNATIONAL HORSE TRIALS SPONSORSHIP OPPORTUNITIES

Passion meets opportunity, all year long at Hartpury’s range of events and clinics.

By partnering with Hartpury Equine’s year-round events and shows, your brand becomes part of a thriving, passionate community that values quality, expertise, and innovation. Whether you’re looking to build brand awareness, engage new customers, or support the development of the sport, we’ll work with you to create a bespoke sponsorship package that delivers measurable results.

Why sponsor all year at Hartpury Equine?

Consistent targeted exposure. With a packed schedule of events throughout the year, sponsorship ensures regular, sustained visibility to a loyal, highly engaged audience. This allows brands to build strong, lasting connections within the equestrian community at all levels. Grassroots to professionals. Our unaffiliated and affiliated events attract a broad spectrum of riders, from amateurs to professionals, creating an ideal platform for brands aiming to connect with the full breadth of the equestrian market. Onsite and digital presence. Benefit from onsite branding, trade stands, prize sponsorship and product placement, as well as website presence, social media collaboration, and PR. Product/service integration and demonstrations. The diverse nature of our events presents opportunities for potential hands-on product demonstrations, sampling, rider focused activations, or even collaboration with our staff and students.

Additional sponsorship opportunities.

Offering

Cost

Displaying a branding board in the Hartpury Arena or International Arena (in place year-round)

£1,000+ VAT for one board or £1,500 + VAT for two boards

Branding on volunteer uniforms

Enquire to find out more

Branding on a showjumping fence

Enquire to find out more

Trade stand space at one summer event

From £200 + VAT

Unaffiliated competition series sponsor

£2,500 + VAT

Individual class sponsorship

From £50 + VAT

Hartpury Arena title sponsorship

Enquire to find out more

Bespoke annual sponsorship packages - build your own selection of packages according to your goals and budget, and gain constant exposure at Hartpury Equine

Enquire to find out more

Let’s talk reach.

IN PERSON

ONLINE

PRESS

Extensive national and international media coverage worth around £25,000 each year, in publications including Horse & Hound.

Over 35,000 national and international attendees each year at Hartpury Equine, opening up brand possibilities to an engaged, affluent audience with disposable income.

49,000+ social media followers 23,000+ livestream viewers 218,575 views of social media video and live stream clips during the 2024 major events

Social media stats.

The press. The major equestrian events attract extensive press coverage, and the national competitions held on-site all year long often get mentioned within equestrian media articles. The addition of the British Eventing National Championships has added further press interest.

Assets Assets

Assets

Partnering with Hartpury will ensure your brand is included in daily event reports and press releases, with the potential for your brand to be named in media articles. The three major events are also live streamed, opening up the competitions to an even wider audience. The horse trials alone had more than 7500 live views and 4500 on-demand views in 2024!

Let’s talk!

We can’t wait to meet you.

Kathryn Cadoux-Hudson Equine Events Manager +44 (0) 1452 702541 Kathryn.cadoux-hudson@hartpury.ac.uk Nikki Budding Sponsorship & Business Engagement Officer +44 (0) 7702 017655 Nikki.budding@hartpury.ac.uk