Equine Events Sponsorship Slide Deck NR

incorporating the NAF Five Star International Hartpury Horse Trials and British Eventing National Championships The Hartpury University and College Celebration of Eventing

Introduction Following the cancellation of this year’s Festival of Eventing at Gatcombe, Hartpury University and College stepped in to ensure these iconic Championships could run and to prevent disappointment for the hundreds of competitors that have qualified. The Championships will run alongside the well-established NAF Five Star International Hartpury Horse Trials in 2024, adding to this exceptional and hugely popular event that has become an integral part of the eventing calendar. We’re committed to making this year’s Championships as great as they can be, and are looking for partners to support us in our efforts. Due to the increased reach of this event, it provides the perfect partnership opportunity to promote your brand to an engaged audience. You’ll sit alongside our existing brand partners and have access to the wider Hartpury network with long term relationship possibilities beyond just this fixture.

In addition to our pre-existing international classes (CCI2*L, CCI3*L and CCI4*S) the following Championships are available to sponsor:

British Novice Championship and Restricted Novice Championship RoR Intermediate Novice Championship British Intermediate Championship British Open Championship

Reach Our annual international horse trials has incredible reach and these figures are expected to be even higher with the addition of the Championships.

IN PERSON

ONLINE

PRESS

Extensive national and international media coverage worth around £20,000 each year, in publications including Horse & Hound.

National and international attendance of around 7,000

45,000+ social media followers 7,500 livestream viewers 4,500 on-demand viewers

attendees already attend the horse trials each year, opening up brand possibilities to an engaged, affluent audience with disposable income.

Hartpury University and College, the ultimate business partner

Over £10million has been invested in the world-class Sports Academy . Students excel both in the classroom and in the sporting arena, with Hartpury Sports Academies winning 19 titles and championships in the current academic year across a plethora of sports. More than 250 professional athletes have progressed through the Hartpury Dual Career Pathway and the institution has a strong reputation for producing men’s and women’s rugby players that excel on the world stage.

Hartpury University and College is home to 4,600 students studying A-levels, college diplomas, undergraduate and postgraduate degrees in subjects including animal, agriculture, business management, equine, sport, veterinary nursing, and uniformed protective services. Hartpury is also one of the region’s largest employers with more than 600 staff. Hartpury College retains Ofsted Outstanding and Hartpury University was awarded triple Gold in the Teaching Excellence Framework (TEF 2023).

The 360-hectare rural campus is home to 11 businesses including canine hydrotherapy, equine therapy and a commercial farm. The Digital Innovation Farm is home to an Agri-Tech Centre - a hub for agri-technology research , and a Tech Box Park - a hub for innovative businesses and start-ups. The focus on business partnerships within the local and regional community as well as nationally and further afield is strong. These include in areas such as research, knowledge exchange and commercial sponsorship.

An equine oasis in the heart of Gloucestershire

Hartpury University and Hartpury College have an incredibly rich equestrian heritage. Hartpury Equine is the largest equine establishment within an educational institution in the world.

More than 200 shows and events throughout the year.

230 permanent stables along with an Equine Therapy Centre and Rider Performance Centre.

7 arenas and round-pen, complete with Andrews Bowen surfaces.

More than 800 equine students - the industry professionals of the future!

A hub for equine research in areas including welfare, science and performance.

The event will take place just a week after the conclusion of the Paris 2024 Olympic Games eventing competition, making it highly likely that Olympians will compete at Hartpury on their return with their other horses. A golden year

A world of opportunities

We’ll work with you to create strategic marketing goals and align your brand with Hartpury. We’ll work with you to find the very best way to get the most out of your commercial partnership with us. Here are just some of the potential advantages:

Brand exposure Enhance your image by aligning your brand with a dynamic Olympic sport and aspirational equine audience. Sales opportunities Launch products, promote services and create experiences with premium retail activity at an event with engaged visitors, competitors and students in attendance. Community and social responsibility Harness the opportunities afforded by Hartpury’s breadth and depth to raise your CSR profile and make a positive impact.

Return on investment Work with us to develop a bespoke, comprehensive partnership agreement with mutual benefits for your brand, your stakeholders and your customers. Customer engagement Establish relationships with inclusion in press releases and social media communications during the competition.

Employee involvement Reward, motivate and engage your team by sharing the exhilaration of the equine experience and offering everyone the opportunity to get involved, including with VIP hospitality opportunities.

Brand impact Present your vision, underline your

organisational values and tell your brand story while supporting the next generation of sporting talent. A family day out The event provides the perfect day out for all the family, with a day out in the Gloucestershire countryside.

Industry collaboration Connect with our research and

development opportunities, engaging with Hartpury postgraduate students, staff, students and world-leading facilities.

British Novice Championship

The British Novice Championship gives amateur riders the opportunity to compete against the stars of the sport on their best up-and-coming horses at one of the most prestigious event. The Novice Championship course runs over an intermediate course, so provides a good test and stepping stone for horses and riders alike. In similar form to the British Intermediate Championship, the winners from the Novice Championship can often been found in the runners list for the top events of this sport. Previous winners have included William Fox-Pitt’s Navigator and Cool Mountain and Clayton Fredricks’ Bendigo III who all competed at multiple 5* events later in their careers.

Restricted Novice Championship

The Novice Restricted Championship is an exciting true Novice Championship included in the British Eventing calendar. It was launched in 2015 at the Festival of British Eventing and has been incredibly popular ever since. In keeping with the grassroots nature of the Championship, riders must not have finished in the top 25% of an Intermediate class in the current or preceding five years, and not completed an Advanced class in the current or preceding 10 years. The qualifying period runs from 1 July each year to the 30 June in the following year, with the Championship taking place in the succeeding August. Horse and rider combinations must finish in the top 15 percent at any Novice, Open Novice, Intermediate Novice, CCI2*-S or CCI2*-L during this period, excluding Under 18 Novice classes and Pony Trials. Alternatively, combinations that have achieved four double clear results in the qualifying period have gained qualification for the Novice Restricted Championships.

British Novice Championship & Restricted Novice Championship

Investment: £5,000 + VAT

This package includes: Named title sponsorship of the British Novice Championship and Restricted Novice Championship, adding your company name to the titles.

A5 full colour advertisement in the event programme. 4 x hospitality tickets and up to 10 x free car park tickets.

Cross country fence sponsorship: Name to be added to the cross country fence name and announced by commentary, 16ft x 3ft max. banner can also be placed on the course. Commentary and Media: Inclusion and promotion in commentary notes at the event, as well as company name being contained in press releases and media coverage. PR announcement: Inclusion in a PR announcement confirming the sponsorship also on social media channels and to Hartpury’s extensive database. Prize Giving: Hand out the prizes at the official prize giving, also receiving a digital photograph of you and your colleagues with the winning horse/rider. Potential to add company name/logo to winner’s rug. Year-round presence with branding boards remaining at Hartpury Equine for the more than 200 annual shows. Product Placement: Possibility of some product placement, for example, a car company will be able to display their vehicle/s onsite. Speaker opportunities at summer networking event, details tbc.

The RoR/NTF Retrained Racehorse Event Championship runs as an Intermediate Novice meaning combinations undertake an intermediate dressage and show jumping test but run at Novice cross country height. The championship is open to any former racehorse that has raced under the rules of a recognised racing authority and is Retraining of Racehorses competition registered. Entries will be taken on a first come first served basis, and for more information about Retraining of Racehorses visit www.ror.org.uk. RoR Retrained Racehorse Event Championship

The British Intermediate Championship attracts some of the most experienced and up-and-coming horses from around the country. Horses qualify for the championship throughout the season with successful results at Intermediate level and CCI3*-L. The Championship class runs over an Advanced-level track, one of the highest levels in eventing. Past champions have included William Fox-Pitt, Oliver Townend, Sir Mark Todd and Tina Cook to name a few. However, the real excitement of this class is watching the progression of the horses who win this class. The first winner in 1993 was Andrew Nicholson on Jagermeister II who went on to represent New Zealand at the Atlanta Olympics in 1996 and completed Badminton twice. Tamarillo and William Fox-Pitt won the class in 2000, who also represented Great Britain at an Olympics, alongside winning both Badminton and Burghley and many other accolades. British Intermediate Championship

Other notable horses include Flintstone IV, Two Thyme, Macchiato, ODT Landvision, Fernhill Pimms, Note Worthy and many more.

British Intermediate Championship

Investment: £7,500 + VAT

This package includes: Named title sponsorship of the British Intermediate Championship, adding your company name to the titles.

A5 full colour advertisement in the event programme. 4 x hospitality tickets and up to 10 x free car park tickets.

Cross country fence sponsorship: Name to be added to the cross country fence name and announced by commentary, 16ft x 3ft max. banner can also be placed on the course. Commentary and Media: Inclusion and promotion in commentary notes at the event, as well as company name being contained in press releases and media coverage. PR announcement: Inclusion in a PR announcement confirming the sponsorship also on social media channels and to Hartpury’s extensive database. Prize Giving: Hand out the prizes at the official prize giving, also receiving a digital photograph of you and your colleagues with the winning horse/rider. Potential to add company name/logo to winner’s rug. Year-round presence with branding boards remaining at Hartpury Equine for the more than 200 annual shows. Product Placement: Possibility of some product placement, for example, a car company will be able to display their vehicle/s onsite. Speaker opportunities at summer networking event, details tbc.

The British Open

The British Open Championship is one of the most prestigious accolades in the sport of eventing, and a title that many top riders aim for. The British Open Championship was introduced and first won by Bruce Davidson on J J Babu in 1986 and the first National Champion was Ginny Leng with Night Cap II. Since its inception, the roll of honour contains all the great names within eventing, including Pippa Funnell, Mary King, William Fox-Pitt, Sir Mark Todd, Andrew Nicholson, Oliver Townend and, more recently, Gemma Tattersall. The British Open Championship runs as a CCI4*S level competition, the same level as the highest international class hosted at the Hartpury Horse Trials. The British Open Championship will attract some of the most established horses on the world stage to Hartpury. Horses qualify throughout the season with successful results at Advanced level and above.

The British Open

Investment: £10,000 + VAT

This package includes: Named title sponsorship of the British Open Championship. A5 full colour advertisement in the event programme. 4 x hospitality tickets and up to 10 x free car park tickets. Cross country fence sponsorship: Name to be added to the cross country fence name and announced by commentary, 16ft x 3ft max. banner can also be placed on the course. Commentary and Media: Inclusion and promotion in commentary notes at the event, as well as company name being contained in press releases and media coverage. PR announcement: Inclusion in a PR announcement confirming the sponsorship also on social media channels and to Hartpury’s extensive database. Prize Giving: Hand out the prizes at the official prize giving, also receiving a digital photograph of you and your colleagues with the winning horse/rider. Potential to add company name/logo to winner’s rug. Year-round presence with branding boards remaining at Hartpury Equine for the more than 200 annual shows. Product Placement: Possibility of some product placement, for example, a car company will be able to display their vehicle/s onsite. Speaker opportunities at summer networking event, details tbc.

Social media

Press and media The NAF Five Star International Hartpury Horse Trials attracts press coverage every year, as well as seeing a number of international media attending the event itself. The addition of the British Eventing National Championships will further add to media interest.

Assets Assets

Assets

Partnering with Hartpury will ensure your brand is included in daily event reports and press releases, with the potential for your brand to be named in media articles - particularly if you’re a title sponsor for one of the Championship classes. The event is also live streamed on Horse & Country TV, with around 7500 live views and more than 4500 on-demand viewers after the event itself. This year, the jumping phases will be live streamed.

Thank you

Got any questions? Let’s talk.

Stuart Emmerson Director of Business Development 01452 702696 | 07904 419268 stuart.emmerson@hartpury.ac.uk